Posted in 9th Grade, Business 1

B1 L130 – USPs of RPC

By Rosser Reeves’ definition of a Unique Selling Proposition (USP), which is “the most important point in an ad,” there can be more than one possible USP for an ad. Take, for example, the Ron Paul Curriculum. There are a ton of possible USPs, any of the 30+ reasons stated in my essays on the topic [(1)&(2)], and Mr. North’s landing page.  

One of those could be the fact that the course is “98% self-taught after grade 3.” In those first three grades, the student learns the integrity and work ethic to get the work done; then, the parent can altogether drop out and grade the essays occasionally. Even coming from public school, that’s pretty good. It is somewhat expensive, but it’s worth it. Besides, the parent can tell a kid, “Go do your school” and leave them to it in another room. That way, the parent doesn’t have to see the kid for a portion of the day.  

Another USP could be the fact that the curriculum is video-based. This idea is one-of-a-kind. Most homeschool curriculums are book/audio-based, and we all know textbooks are dry as a desert, whether written for a public school or not. They were written for committees and read as such. However, the Ron Paul Curriculum is video-based, so there are slides and a voiceover. This genius notion encourages even better learning. A video can be rewound and watched again as many times as necessary and doesn’t get bored or tired of being played over and over again. A teacher does, however.  

Speaking of textbooks, that’s another one. The Ron Paul Curriculum does not use textbooks. Everything that isn’t a free PDF on the site is a literature book that can be obtained pretty cheaply on Amazon. And none of the PDFs are textbooks either, except maybe a page that explains something exceptionally well. In my three years on RPC, I have only seen one page of a book in a PDF.  

Another plus-one is that the Ron Paul Curriculum is NOT Common-Core based. In short, it doesn’t follow the public school procedures. It follows three different tracks: Maths/Science, Business, and Government. Each of those is a category of classes; for instance, under math/science, there’s all the math courses, chemistry courses, active science, biology, and all that good stuff. Business includes the Business I and II courses, which teach how to start a business, write advertisements, and explain everything necessary to make it successful. 

In conclusion, all of these are possible USPs for the RPC. Self-taught, video-based, no textbooks, and no common-core! Sounds pretty good to me. If you’re still not hooked, there are some more reasons here, here, and here. And to order now, go here! 

Posted in 9th Grade, Business 1

B1 L125 – Nothing beats this amazing curriculum!

Do you spend hours forcing the kids to do school? Is your kid bullied in public school? Id he bored of his current curriculum? Does a non-common-core curriculum interest you or your kid? If the answer to any of the above is “Yes,” the Ron Paul Curriculum is here to save you time, effort, and possibly even money!  It’s a common-core free curriculum, with NO TEXTBOOKS OR MP3s! Instead, it employs a UNIQUE METHOD — Video lessons. The advantages: Teachers can’t rewind, Textbooks are boring as nothing else on earth, and MP3s are challenging to focus on. Videos take the pros from all three: audio for disabled readers, text for read-learners, and rewindability for both. Also, the courses are pay-by-course, and there’s a 100% MONEY BACK GUARANTEE! That way, if the kid thinks it’s too easy, he can swap to a more challenging course AT NO EXTRA COST. Plus, that $500 decreases per kid with more kids in the family. As a bonus, the Ron Paul Curriculum has some other unique features, such as Government I & II, Business I & II, Western Civilization & Literature, and a Public Speaking course.  The Western studies parallel each other for higher retention, and the other classes can be turned into life skills, such as the ability to speak in public, start a home business, and tell what’s what in politics. Plus, there are forums for each class if a kid’s stuck, and a discussion forum for everything else. The teachers aren’t always available, but the students help each other out if they can. And bullies can get kicked off the forums, kicked off the curriculum, or even blocked from rebuying, so no worries there. And to paraphrase Ron Popeil, “But Wait, there’s a LOT more!” If all that isn’t enough, check out more reasons from a student’s point of view here. AND TO ORDER NOW, CLICK -> HERE <-!

Posted in 9th Grade, Business 1

B1 L120 – Benefits of the Ron Paul Curriculum – From a Student’s Point of View

Benefits are critical to any product. It doesn’t matter whether it’s a vacuum, a toy, a computer, or a curriculum; it has to have benefits to sell. It is not “features” but expressly “benefits,” which are vital. Features are the “nuts and bolts” of a product, whereas the benefits are the good things that happen because of the features. An excellent way to express this is, “Sell me my beautiful lawn, not your ‘technologically advanced grass seed.'” And testimonials are a great way to show those benefits. Testimonials are the feedback of a consumer to the other consumers and company.

A hypothetical example could be Flashlight company A, and its competitor, company B. They both sell through Amazon. Somebody buys a flashlight from A, then leaves a review a week later after some testing. If this review is five stars, or “Great product,” the company may get more buyers due to honest approval of the product from the fellow buyer. However, if the review is caustic, (1 star/”Not good product”), more people will swap to B.  That also forces A to make better products or file bankruptcy. (Unless the government intervenes, of course!) That’s the power of a testimonial. Most small businesses depend on them – even offline. That’s because word of mouth can be just as powerful as Amazon.com’s testimonial area.  

But what about the Ron Paul Curriculum? Does it have testimonials? It sure does. But there are some benefits that they apply to, as well. For instance, there isn’t a set time when school starts and finishes; I could start school at 9:00 AM and finish by lunchtime, or I could start at 6 AM and finish by 10 AM.  

There isn’t any homework to slow this down, each thing is done in the class it belongs in.

The classes are a lot more fun than public school, except for a few things.

Nobody has to wait for somebody else to finish to move on. Because that gets boring pretty quick.

There are no bullies. This is one of the biggest things about the Ron Paul Curriculum, there are no bullies. As a kid with a little bit of experience being bullied in sixth grade, it sucks! (And I only got a taste – I was only a laughingstock. I wasn’t the unlucky kid who ended up as the punching bag.) 

There is a lot of extra family time. I admit, it may drive some people’s parents bonkers having the kids in the house 24/7, but sometimes it’s kinda fun. Plenty of extra time for ‘Game-day’ all around the week.

Also, the RPC teaches the fastest methods, and don’t treat the kids as if they’re all mentally disabled. For an idea as to what I mean, check this out. -> Click Here <- 

What do people think of when they hear the word “School bus?” Probably a hot, stinky, sweaty, big yellow cylinder on wheels. With RPC, there is none of that – or the travel time associated with the buses. All that’s necessary is to finish school, walk out of the room, and be done for the day.

Crowds are also negated – virtual has no limited space, so nobody gets jostled.

Textbooks are not required, nor will they ever be. The only books anybody will read in RPC is the literature for various classes.  

There is no dedicated time for a specific subject, like in public school. So there isn’t any sitting around at the end of class, being bored, waiting for the bell to ring. None of that. The classes are not timed, so somebody can spend more time on one thing and less on another.  

And if they get stuck, there are forums to help them get unstuck and back on their feet.  

And on top of everything else, there is a 100% money-back guarantee. How’s that for a stopper? All of these benefits could be yours… for the low price of… haha, just kidding. But hey, that’s not bad. So I could start a class, realize it’s too easy, then get the money back to take a different course.

In conclusion, benefits are crucial to any product. And the Ron Paul Curriculum has as many as a curriculum can have. No time minimum/maximum, no bullies, no textbooks, no slowpokes, no boredom in waiting, and even a money-back guarantee! Who could ask for more? 

If this got you interested in the RPC, click here for even more reasons to buy the RPC, and the way to buy. -> HERE <-

Posted in 9th Grade, Business 1

B1 L115 ~ Pros – and Cons – of RPC

As a student in the Ron Paul Curriculum for three years, I experienced many of the benefits as such. Some of those may not be as blatant as others, but they are advantages nonetheless. However, it has some drawbacks. For instance, With homeschooling, anybody can start at 6 AM and get done four hours later, then have the rest of the day free. However, this is negated by that some days somebody could start at 6 AM and finish at around 8 PM. Here are some other benefits, followed by the few negatives that I can think up.

       1.) No printer is necessary. It’s just videos, and at a very minimum, Evernote can store the questions and answers in case of worksheets.

       2.) Some of the classes are especially fun and exciting, such as Mr. Dignan’s Science series. Also, the Entrepreneur Spotlights in Mr. Terrell’s Personal Finance course. It will encourage kids to keep learning, especially if they’re interested.

       3.) The fundamental courses, such as ABC, teach the use of YouTube, Evernote, WordPress, Screencast-O-Matic, and more, all of which are useful tools in life.

       4.) The course also requires posting those end-of-week essays/assignments on either WordPress or the forums. That would encourage the writer to better their writing so as not to look bad on the forums. It’s a little competitive, but they support each other.

 5.) No bus rides.

  6.) No homework.

  7.) No bullies.

  8.) Kids can work at their own pace – they can be way ahead or way behind, but with RPC, they’re always where they’re supposed to be.

Now for the disappointing part.

       1.) If the parent decides to enroll their kid partially in public schooling {1}, they have limited options because the kid has no transcripts. Homeschool grades don’t transfer to Public schools, so opportunities are highly limited.  

 2.) Standardized testing at home sucks.

 3.) Sibling rivalry, if 4+ family.

   a.) This can be an advantage if harnessed correctly.

That’s all I can think of, and that’s probably about it. If you want to enroll, click here for the other 26 benefits of the Ron Paul Curriculum.

Posted in 9th Grade, Business 1

B1 L110 – Grading Advertisements

       Over the past week in Business, I have learned a lot about advertising. The book recommended by Mr. North during this week was The Irresistible Offer by Mark Joyner. 

      In it, he explains what the most effective possible ad is by ripping it to shreds and examining each minute piece. What he calls this kind of advertisement is a “touchstone offer,” and the example he used as such is the old Dominoes Pizza ad, ad the FedEx slogan. The Dominoes ad was “hot, fresh pizza in 30 minutes or less, or it’s free.” The FedEx (Federal Express) motto was, “When it absolutely, positively has to be there overnight.” Joyner said that those were two of the best advertisements ever. Based on this offer, I could grade some other ads from the 1900s 1-10 by their closeness to a touchstone offer.

       For instance, I could do the M&Ms commercial from 1957, the Radio Shack TRS-80 commercial from 1980, the Commodore IBM PC ad from 1987, or even the American Express TV commercial from the late 1960s.  

       Let’s start with the M&Ms commercial. The grade this one gets, depending on how close it is to a touchstone offer, would be about a 3. It has proof because there are “Now two different types to choose from,” so the M&M was already proven. However, there isn’t very much ROI for the buyer. A couple moments of delicious chocolate? Maybe. But that’s not very much for (in today’s currency) a dollar and a half, sometimes even two bucks. The four criteria are:

              1.) What are you trying to sell?

              2.) What will it cost?

              3.) What’s in it for me?

              4.) Why should I believe you?

       The first one is satisfied. Everyone knows what an M&M is. The second one is not satisfied – there is no mention of cost in the ad. The third one is somewhat satisfied: a few moments of good taste. The fourth one is not satisfied directly, but everybody knows what M&Ms are.

Let’s move on to the second one – the TRS-80 from Radio Shack. (Too bad they’ve recently gone out of business!) This one gets a 6. The product is a color computer. It gives a straight price at around 25 seconds of $399, and it certainly piles on benefits and uses like there’s no tomorrow. However, the fourth requirement is not satisfied. There is no proof, other than 2-second clips of people testing the computer. So this one’s close, but it isn’t quite the fit.

       How about the Commodore PC commercial? This one is the winner – with a perfect score of 10. The product is immediately introduced, a problem is stated, and a solution is given. Then the price is named, and they pile on extra benefits – they add a monitor and OS in the deal – all for basically half the price as usual! And at the time, a thousand dollars was worth a good bit more than what we have today, in 2020. Plus, Commodore was the leading brand in computers at the time of this ad, so everybody knew who Commodore was unless they hid under a rock for 50 years.

       What about the last one? The American Express ad? This one did even more poorly than the M&Ms commercial – this one gets a 1. It is kind of confusing, the card is only flashed a few times, there is no cost given, and there is no proof! The only thing that they got spot-on was the third condition. The benefits were particularly blatant. If people didn’t know what they were looking for, they’d miss the entire point of the ad.

       What makes it a touchstone offer? Let’s use the FedEx slogan. It satisfies requirements 1 and 3 and gives a number for more information. But what really makes this ad powerful is that it can be read incredibly quickly. In three seconds or less, specifically. That is the proven amount of time a consumer looks/reads an ad: three seconds. That’s how long a seller has to hook the buyer. If the seller doesn’t manage to do that, the consumer is gone. No sale. However, if they can catch the consumer, it’s almost certain there will be a sale. In the case of Domino’s Pizza, the ad isn’t as short, but there is another key to a touchstone ad. Who doesn’t like the word “free”? That is the key to the Domino’s commercial. “Or it’s free.” Those three words are the hook. Hey, there seems to be a pattern showing… The rule of three, maybe? The key to all advertising is the rule of three: three seconds, three words, or three repetitions. Repetition is also critical – the more times a consumer hears an ad, the more likely they are to remember it. It helps if it’s a really annoying earworm like that “Kars for Kids” jingle. Who doesn’t know that one? But after seeing the ad about three to four times, a consumer is much more likely to buy that product.  

       In conclusion, there are many parts of a touchstone offer. The Rule of Three, the Four Requirements, the hook, the “Act Now” statement, and many other things. Based on some of those criteria, grades can be assigned to some ads; for instance, the M&Ms commercial from 1957, Radio Shack TRS-80 commercial from 1980Commodore IBM PC ad from 1987, or even the American Express TV commercial from the late 1960s.  

PS – Stay safe, and don’t die!

 ~ Danger S.

Posted in 9th Grade, Business 1

B1 L105 – Cragslist Ad

Wow! A Samsung Galaxy S5 in good condition – for half the price of new? That’s a pretty good deal – why don’t you take it? In a world where technology is everything, a smartphone is critical. And here’s a good one for pretty much free – Half the price of a new phone, and in almost original condition! If you’re going to buy a phone, why not save half your money and buy this one? To make good use of this deal, call the number now: XXX-XXX-XXXX! Or, you can get this fantastic deal on our website, blahblahblah.com! Again, that’s XXX-XXX-XXXX or blahblahblah.com! Call now and don’t miss this exclusive deal – There’s only one in stock!

The idea for this ad was that since everybody needs a smartphone nowadays, here’s a cheap one – here’s an excellent idea to buy it. I offered the inventive of “Save half your phone-buying money,” which is a pretty big one. Then I gave a call to action of “request now or miss this exclusive deal” because everybody else will rush at it. Then I gave the phone number to call/website to check. However, since that phone sold years ago, I can’t run it because that would be a scam. The long and short of this ad is pretty much: “Come buy this phone. It’s cheap, it’s necessary in today’s world, and there’s only one in stock, so call now.”